Rouchelle Irani-CMO/Co-Founder

Get Set Play
3 min readAug 4, 2022


An avid gamer and marketing expert Rouchelle Irani has now set her sights on decentralizing the gaming industry with the launch of a game-Fi metaverse dubbed Get Set Play.

There are a lot of crypto enthusiasts and experts working in the industry, but not many have had the experience and expertise like Rouchelle.

Before entering the world of blockchain and gaming Rouchelle was working in PepsiCo as a Marketing Manager where she spearheaded marketing strategies for the brand itself.

Soon after PepsiCo, Rouchelle was reached out by CITI and was given the designation of a Business Development Manager

Subsequently, Rouchelle worked in BBDO for almost three years, one of the largest advertising agencies in the world where she became the Senior Business Development and Partnerships, Manager where she spearheaded a $100 Million portfolio.

Soon Rouchelle started to notice a rise in the world of crypto and started involving herself in projects where she would work on business development and implement marketing strategies for blockchain-based products which turned out to be successful and worked on the projects and her favor.

Following her initial success and as an avid gamer who wished to enter the gaming industry as a streamer, it was only natural that Rouchelle created her own Game-Fi platform Get Set Play. Rouchelle as the CMO and co-founder along with CEO Michelle Janice and CTO shermen Joseph started working on a platform that would eventually resolve pain points for gamers.

Today Rouchelle with her team is working on creating a platform for gamers that will be unique and will create monetization opportunities for players more than any other gaming platform.

Get Set Play — A Gamers Dream

Rouchelle wants to continue her ground-breaking drive towards the advancement of gaming and blockchain technology with her next venture Get Set Play. Get Set Play aims to be at the forefront of decentralizing the entire gaming industry.

The world of gaming is growing exponentially and with the increase of decentralization, a new form of gaming has come to place but with its fair share of problems. Today GameFi is at its pinnacle, but liquidity, trust, and lack of fair, safe, and transparent protocols make it difficult for gamers to totally absorb this space and create a transition from centralized gaming to decentralized gaming.

Get Set Play is a cutting-edge completely decentralized, DAO-governed Esports and streaming metaverse for both blockchain and off-chain games. A platform for competitive gamers and streamers to compete and broadcast to the rest of the world, exhibiting their full potential in a competitive environment.

In addition to being a gaming and streaming platform, Get Set Play aims to offer a unique tokenized metaverse with blockchain integration that will offer gamers and viewers the chance to play, support, and engage with their favourite streamers and esports stars on the Get Set Play platform.

Get Set Play seeks to fill the gap in the market between the current centralized eSport world, and gamers who can be brought to the next generation of the P2E community by offering tokenized DAO gaming, made possible with blockchain technology.

Get Set Play aims to achieve its goals by developing a unique ecosystem built to serve gamers. The products will be easy to use, based on web 3.0, and accessible to everyone.

Get Set Play will deploy a decentralized streaming and esports metaverse built on Avalanche. and looks to be the next major player in the gaming sector in the coming months.

Person Name: Rouchelle Irani



Get Set Play

The world’s first DAO-powered Esports playzone built on Avalanche. (Formerly Arcader)